Citroën C3 YOU! - TV Film
CHALLENGE:
Create a TV film that showcases the C3 YOU!'s accessibility and unique style, making the car aspirational yet attainable for a broad audience.
ROLE:
Art Direction (BETC)
Creative Development
PROCESS & SOLUTION:
Collaborated with copywriter to develop multiple script options and visual moodboards. Once creative direction was validated, I created detailed sketches and storyboards to establish the visual narrative before coordinating pre-production for the shoot. The final TV film celebrates the C3 YOU!'s distinctive personality and democratic positioning, balancing style aspiration with everyday accessibility.
